Medical Content and Evidence Policy
This page explains who creates the health information on this site, how evidence is selected, and which checks take place before publication.
Purpose and audience
Content is designed to help patients understand symptoms, reach the appropriate specialty, discuss the purpose and alternatives of a proposed test or procedure, and prepare for follow-up. Web content is not an examination, individual diagnosis, prescription or emergency service.
Who writes and who verifies?
Clinical pages display an author, update date and medical-verification status. Claims about Assoc. Prof. Süleyman Günay’s expertise or academic activity are published only when supported by an official physician profile, congress programme, society record, peer-reviewed publication or reliable primary document. Pending clinical review is never presented as completed review.
Evidence hierarchy
Priority is given to current professional-society guidance, peer-reviewed primary research and systematic reviews, public-health institutions and official patient information. Sources such as ESGE, ASGE, ACG, AGA, ECCO, EASL, NIH/NIDDK, NCI and the Turkish Society of Gastroenterology are selected by topic. Social posts are not medical evidence and are used only when clearly identified as primary proof of an event.
How a page is produced
Patient questions and decision points are mapped first. Definition, candidacy, alternatives, preparation, procedure or diagnostic pathway, risks, urgent warnings and follow-up are written separately. Evidence is mapped to each section and generic copy is not multiplied across query variations. Medical certainty, language, links, structured data and visible content are checked against one another before release.
AI assistance and translation
AI may assist drafting, technical quality checks and translation workflow; it does not replace evidence or a physician. Turkish and English use separate URLs. Other machine-translated languages are labelled and remain excluded from search indexing until native-language and medical review is completed.
Updates, corrections and independence
Medical evidence, guidelines and institutional information change. Clinical pages carry an update date and are reassessed when material guidance, safety information or an error is identified. Corrections can be submitted through the contact page. No page guarantees a procedure or outcome, and commercial conversion does not determine evidence selection.
بحث and AI visibility
The site uses clear headings, crawlable links, one consistent physician entity, original patient-centred explanations, image/video metadata and structured data that matches visible content. No first-place or AI-answer inclusion can be guaranteed. The goal is an honest, auditable architecture that lets systems understand physician–procedure–condition–evidence relationships.
Pages awaiting clinical verification retain a visible “awaiting physician verification” notice.
Technical foundations of this publishing standard
- Google بحث Central – Helpful, reliable, people-first contentdevelopers.google.com ↗
- Google بحث Central – Generative AI optimisation guidancedevelopers.google.com ↗
- Google بحث Central – Structured data policiesdevelopers.google.com ↗
- Google بحث Central – Multilingual and hreflang guidancedevelopers.google.com ↗
- فتحAI – بحث and user crawler documentationdevelopers.openai.com ↗
